Industry Eye: Prospecting - Z Gallerie, Beachbikes.com, Harrods

Beachbikes.com also uses geotargeting on Facebook and MySpace to target users from particular regions or ZIP codes with specific ads. Recent campaigns have targeted users from Arizona, North Carolina and South Carolina. —Joe Keenan

Harrods' Video Ads Light Up London
Upscale department store Harrods recently installed a "full-body interactive advertising and storefront domination program" in the windows of its Brompton Road store in London.