Industry Eye: Prospecting - Z Gallerie, Beachbikes.com, Harrods

Niche Keywords, Online Geotargeting Pedal Bike Retailer
A tightly targeted search engine optimization program has propelled Beachbikes.com to rapid sales gains in its first four years 
in business.

The three-store and online southern Californian retailer of bikes for beach boardwalks has thrived online by opting for such specific search terms as "beach cruiser bicycle," "cruiser bicycle" and "beach bikes," while avoiding generic words such as "bicycle" or "bicycle accessory," according to co-founder Dustin Gyger.