Industry Eye: Prospecting - Z Gallerie, Beachbikes.com, Harrods

The trustmark helped Z Gallerie close 12.9 percent more sales during the test period, says Steven Kartstein, Z Gallerie's internet operations manager. It "gave our customers peace of mind that their personal information was safe when they shopped with us."

After the test, Z Gallerie started displaying the trustmark throughout all pages of its site — and continued seeing increased sales. —Melissa Campanelli