Industry Eye: Prospecting - Z Gallerie, Beachbikes.com, Harrods

Security Trustmark Boosts Web Sales for Z Gallerie
Website security trustmarks can do more than just make customers feel safe — they can help close sales. Just ask Z Gallerie, a furniture and accessories retailer.

Concerned that prospects were worried about credit card and identity theft, Z Gallerie last year added a McAfee Secure trustmark on its checkout page. Shortly thereafter, the company conducted an A/B split test where 50 percent of visitors were shown the trustmark, while the other half — the control group — were not.