Industry Eye: Prospecting - The Container Store, Talbots, Crazy 8

But that’s just one example. Also this summer, the brand enabled customers to earn $20 in “Crazy Cash” for every $40 spent in a single transaction.

When customers spent $40 in any Crazy 8 store or on Crazy8.com, $20 worth of “Crazy Cash” was loaded onto coupons for purchases of $40 or more, applicable at the stores or online between Sept. 24 and Oct. 4. If their qualifying purchases earned more than one Crazy Cash coupon, the value was loaded onto their coupons in $20 increments.