Industry Eye: Prospecting - The Container Store, Talbots, Crazy 8
By
Joe Keenan
, Melissa Campanelli
and Paul Miller
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In August, Talbots enhanced its website’s navigation and product information, emphasizing personalization of content and product recommendations, thereby improving segmentation of its customer file. —Paul Miller
Crazy 8 is Going Coupon Crazy
Crazy 8, the Gymboree Corp.’s retail brand that offers low-end kids’ apparel and accessories, uses a variety of on- and offline coupons to get parents into its 37 stores or onto its website, Crazy8.com. Earlier this fall, for example, Crazy 8 offered a $10-off-$30 promotion to new email addresses that signed up to receive promotional emails from Crazy 8. The promotion was only available online, and promotion codes were sent to new email addresses in separate welcome/confirmation emails after sign-up.
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