Industry Eye: Prospecting - The Container Store, Talbots, Crazy 8

The effort also targets recent college grads. “They’ve got iPhones,” Robertson says, “and they’re discovering The Container Store through this.” —Joe Keenan

Talbots’ Fall Catalog Back to Prospecting
A rough fiscal second quarter that saw Talbots’ sales plummet by 23 percent to $305 million ended Aug. 1. The conservative women’s apparel retailer sought to restart this fall with several prospecting initiatives.