Industry Eye: Prospecting - The Container Store, Talbots, Crazy 8

Average order values for mobile transactions are nearly 2.5 times greater than the company’s regular average order value.

Not targeted to a specific demographic, the mobile coupons are available to all iPhone users. Container Store employees scan the barcode straight from the phone’s screen. While the brand’s primary demographic — upscale professional women in their mid 30s to 50s — has been receptive to mobile, the channel also has attracted new customers.