Industry Eye: Prospecting - SuperShoes.com Wins With Twitter Bingo

Entrants were shown how to use the Drag & Share feature and directed to each show-all page in succession. SuperShoes.com kept entrants engaged by dropping hints throughout the contests to help them zero in on the correct shoes.

During two separate games of #twitterbingo spanning less than two hours combined, the site tracked 300,000 impressions containing its brand name, almost half of which contained direct links to its site. "Because every tweet from a promotion entrant contained links to our site, we not only extended the reach of our message and our brand, but ensured we saw residual activity on the site," said Frank Malsbenden, vice president and general manager at Vision Retailing, SuperShoes.com's parent.