Prospecting - SuperShoes.com Wins With Twitter Bingo

By Melissa Campanelli

Five shoes were selected by SuperShoes.com to star in the game, each on a different show-all page of the site. Programmers then modified the default message that appeared for these five styles when dragged into Twitter so each contained a product page link and a message that they were one of the five letters in B-I-N-G-O. The message for the first shoe said, "I'm playing #twitterbingo w/ @supershoes_com. Want an athletic style 4 summer? This 'OPEN-BACK' reps the letter 'O'! http://bit.ly/cUXiCI."

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Melissa Campanelli
SuperShoes.com

Melissa Campanelli Author's page Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

Industry Eye: Prospecting - SuperShoes.com Wins With Twitter Bingo