Prospecting - SuperShoes.com Wins With Twitter Bingo

By Melissa Campanelli

Online footwear retailer SuperShoes.com launched a Twitter promotion based on the classic game of Bingo in early May to show off its new Drag & Share feature and capture new prospects.

The Drag & Share feature allows consumers to hover over any product image on SuperShoes.com's show-all page, and then click, drag and drop that product and its link information into Facebook, Twitter or email forms. The #twitterbingo promotion asked consumers to drag and share five products on the site with hidden messages representing each letter in "BINGO."

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Melissa Campanelli
SuperShoes.com

Melissa Campanelli Author's page Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

Industry Eye: Prospecting - SuperShoes.com Wins With Twitter Bingo