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Online footwear retailer SuperShoes.com launched a Twitter promotion based on the classic game of Bingo in early May to show off its new Drag & Share feature and capture new prospects.
The Drag & Share feature allows consumers to hover over any product image on SuperShoes.com's show-all page, and then click, drag and drop that product and its link information into Facebook, Twitter or email forms. The #twitterbingo promotion asked consumers to drag and share five products on the site with hidden messages representing each letter in "BINGO."
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