Industry Eye: Prospecting - Paul Fredrick, GreatSkin, Zappos

GreatSkin affiliates receive commissions starting at 8 percent based on the lifetime values of customers they gain. Commission payments never reset to zero after the initial purchase and max at 18 percent of lifetime sales. —Joe Keenan

Zappos Turns to Magalogs for Leads
How do you acquire more leads when a sizable portion of U.S. online shoppers are already customers? In April, high profile online shoe and clothing retailer Zappos targeted offline prospects by mailing a glossy, four-color magalog called Zappos Life.