Industry Eye: Prospecting - Paul Fredrick, GreatSkin, Zappos

Sales attributed to the LinkShare-managed affiliate program are up nearly 40 percent this year. Earnings per click and average order values continue to climb.

“We err on the side of letting more affiliates in,” says William Hamson-Wong, GreatSkin’s affiliate program manager. “If they don’t perform, we still get some opportunity to expand our brand.”