Industry Eye: Prospecting - Paul Fredrick, GreatSkin, Zappos

GreatSkin’s Unique Affiliate Program Delivers Prospects
Skin care products retailer GreatSkin uses an expansive affiliate marketing program to locate potential customers in a highly competitive market. With more than 25,000 affiliates signed on, the immense size of the program yields its fair share of “junk traffic.” But the value mixed in with that junk has made GreatSkin’s program profitable for prospecting.