Industry Eye: Prospecting - Target, Staples, Wizards of the Coast
Prospecting for New Customers with Pop-up Stores, Goal-Setting Program and Microsoft Xbox 360's Xbox LIVE
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Wizards of the Coast publishes the trading card game "Magic: The Gathering," which is sold in local specialty stores around the world. In June 2009, a video game, "Magic: The Gathering — Duels of the Planeswalkers," was released on Xbox LIVE. Users who downloaded it could get a voucher for a free introductory product at any participating retail store.
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Melissa Campanelli
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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Thorin McGee (contributor)
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