Industry Eye: Prospecting - Target, Staples, Wizards of the Coast
Prospecting for New Customers with Pop-up Stores, Goal-Setting Program and Microsoft Xbox 360's Xbox LIVE
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Small business pros can log on to www.staples.com/goals and sign up for the program. Then, they can select professional goals they'd like to achieve; track progress; and earn EasyPoints redeemable for Staples merchandise ?and services.
Staples is promoting the campaign via a union with America's Small Business Development Centers, a network of 1,000 business centers that help 1 million small businesses each year.
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Melissa Campanelli
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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Thorin McGee (contributor)
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