Industry Eye: Prospecting - Heels.com Gets a Step Ahead With Buyer Acquisition Tool

Heels.com's results back up Shamim's claims: By using Permuto's technology, Heels.com generated a 379 percent improvement over its traditional display advertising campaign tests. In fact, Permuto's tool generated a return on ad spend within 3 percent of Heels.com's search efforts, which is usually a more effective online prospecting channel for the brand.