Industry Eye: Prospecting - Guitar Center, eBags, Walgreens

The campaign generated clickthroughs and built Walgreens' list. It also included ads promoting custom printing services at photo.walgreens.com, where customers can upload their own pictures to be printed at Walgreens as photo prints, or on coffee mugs, calendars, mousepads and other custom merchandise. The custom products are entirely an online initiative, delivered to homes without an in-store ?pickup option, so this could mark a greater push by the national drugstore chain into the e-commerce space. —Thorin McGee