Prospecting - Guitar Center, eBags, Walgreens - Page 6 of 8

By Joe Keenan , Melissa Campanelli and Thorin McGee (contributor)

The campaign sent members of the L.A. Times mailing list a customized email with a mock "North Pole News" newspaper featuring the recipient's picture, neighborhood and quotes in a story about Santa's upcoming visit. Prospects who clicked through could create their own custom editions using their own uploaded pictures and then send them to loved ones.

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Companies:
Guitar Center

Joe Keenan Author's page Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

Melissa Campanelli Author's page Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

Thorin McGee (contributor) Author's page

Industry Eye: Prospecting - Guitar Center, eBags, Walgreens