Prospecting - Guitar Center, eBags, Walgreens - Page 5 of 8

By Joe Keenan , Melissa Campanelli and Thorin McGee (contributor)

Affiliate channels that actively promoted holiday deals also contributed to the company's impressive growth.

"Sites that highlighted Black Friday and Cyber Monday, such as CyberMonday.com, performed exceptionally well," Cobb says. "Shoppers visited the sites looking for the best deals on the internet, and we, along with other retailers, chose to move attractive deals earlier in the season to secure sales." —Melissa Campanelli Walgreens/L.A. Times Help Santa Help Them
Nothing baits the candy cane hook like Santa Claus at Christmas. That's what Walgreens and the Los Angeles Times banked on with a web-savvy spin on the classic customized Santa report.

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Companies:
Guitar Center

Joe Keenan Author's page Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

Melissa Campanelli Author's page Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

Thorin McGee (contributor) Author's page

Industry Eye: Prospecting - Guitar Center, eBags, Walgreens