Industry Eye: Prospecting - Guitar Center, eBags, Walgreens

The company saw a 56 percent increase in sales on Cyber Monday (Nov. 30, 2009) compared to 2008's Cyber Monday and a 32 percent increase in sales for the first 10 days of the 2009 holiday season vs. last year's first 10 days.

"Our pay-per-click keyword campaign was fairly robust and increased sales 40 percent during the first holiday shopping week [compared to last year] while reducing costs per click," Cobb says. "It enabled us to get more customers with a more efficient buy."