Industry Eye: Prospecting - Guitar Center, eBags, Walgreens

To encourage participation, Guitar Center offered a 10 percent discount coupon to any consumer/musician who created a wish list. This has helped to incentivize prospects who were wavering to engage with the brand, Archambault says. —Joe Keenan Holiday Promotions Bring Prospects?to eBags
One of the keys to eBags.com's holiday growth was its ability to attract new buyers, according to Peter Cobb, co-founder and senior vice president of eBags.com.