Industry Eye: Prospecting - Crutcheze.com, OfficeMax, Sears, J.C. Penney

OfficeMax also has published another women-focused catalog called Occupation with Style (see image on top). This 32-page catalog features OfficeMax's private label products and has a stylish, professional female on the cover. —Melissa Campanelli

Sears, Penney 
Ramp Up Diverse, Seasonal Campaigns
• Sears Holdings has become more aggressive this year in its use of event-sensitive prospecting promotions across channels. In March, the multichannel retailer, which also owns Lands' End and Kmart, launched an email campaign called "Midnight Madness," which ran 12 hours overnight March 15-16. It was a play on the NCAA basketball tournament commonly referred to as "March Madness." Then in July, Sears' email promo, "All-Star Sale," coincided with Major League Baseball's All-Star game.