Industry Eye: Prospecting - Crutcheze.com, OfficeMax, Sears, J.C. Penney

OfficeMax Targets Women With New Catalogs, Campaign
• Driven by research that shows women either control or influence more than 85 percent of purchases in retail and B-to-B channels, office supply giant OfficeMax has begun targeting women in earnest.

As part of the national "Life is Beautiful, Work Can Be Too" campaign launched earlier this year to focus on women, OfficeMax has overhauled its Maxi Catalog.