Industry Eye: Prospecting - Crutcheze.com, OfficeMax, Sears, J.C. Penney

Crutcheze.com Leans on Search 
for Growth
• Leveraging search engine optimization (SEO) driven by a keyword-heavy website, Crutcheze.com's prospecting efforts have taken a decidedly cost-effective approach, yet yielded strong return on 
investment. The niche retailer of durable medical equipment — performance and comfort gear for crutches — launched its site in January and has been in growth mode ever since.