Industry Eye: Prospecting - Chico's, Donnella's Closet, Maryland Square

To redeem the free shipping offer, customers had to order by Nov. 15 and include the promotion code listed in the catalog. No monetary threshold needed to be met to receive the offer.

While many marketers have shied away from using the print catalog as a prospecting tool because of high costs, Chippewa Falls, Wis.-based Maryland Square is embracing the channel. In fact, the company still uses mail-in order forms. But that doesn't mean it won't adapt — email, affiliate marketing and product reviews are all part of Maryland Square's prospecting efforts. —Joe Keenan