Prospecting - Chico's, Donnella's Closet, Maryland Square - Page 5 of 7

By Paul Miller , Melissa Campanelli and Joe Keenan

Maryland Square Prospects With Free Shipping Offer
Women's footwear retailer Maryland Square took a direct approach to its Winter 2009 catalog, which mailed this past fall, to plug free shipping. The company used segmentation and an eye-catching wrapper to reach out to prospects.

Wrapped in a bright pink jacket, this version of the catalog was only sent to prospects and offered the free shipping opportunity. The catalog was also mailed to Maryland Square's housefile, sans the "New Customer" wrapper and free shipping offer.

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Companies:
Chico's

Paul Miller Author's page

Melissa Campanelli Author's page Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

Joe Keenan Author's page Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

Industry Eye: Prospecting - Chico's, Donnella's Closet, Maryland Square