Prospecting - Chico's, Donnella's Closet, Maryland Square - Page 4 of 7

By Paul Miller , Melissa Campanelli and Joe Keenan

"The Facebook fan page allows me to build my brand by showing my personality to prospects," says founder/CEO Donnella Tilery. Tilery has 183 "fans" on her page, which includes photos, press releases, "featured designer" pages, and a list of events Tilery and her company are involved in.

Tilery's prospects find her via Facebook ads she created that highlight handbag designers. They were targeted toward women in specific age groups or geographical areas, Tilery says. —Melissa Campanelli

« Previous 1 2 3 4 5 6 7 All Next »

0 Comments

View Comments

Companies:
Chico's

Paul Miller Author's page

Melissa Campanelli Author's page Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

Joe Keenan Author's page Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

Industry Eye: Prospecting - Chico's, Donnella's Closet, Maryland Square