Industry Eye: Prospecting - Chico's, Donnella's Closet, Maryland Square

Handbag E-Retailer Relies on Facebook Fan Page for Leads
Social media networks like Twitter and Facebook allow many small businesses to engage potential customers as well as possibly thousands of connections through their customers' friends and followers.

Donnella's Closet, a shopping site that peddles designer handbags and jewelry, launched a Facebook fan page earlier this year, which is a sort of Facebook profile page for businesses where they can house all of their pertinent company information — website addresses and contact information, press releases, promotions and coupons, videos, Twitter updates, etc. It also enables companies to reach prospects and customers in a more engaging way.