Industry Eye: Prospecting - Bloomingdale's Turns to Outlet and International Stores 
to Attract New Customers
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Joe Keenan
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"We've been studying the opportunities for entering the off-the-mall outlet business for some time, and the timing now is right given consumers' particular focus on value in addition to fashion and quality," said Terry J. Lundgren, chairman, president and CEO of Macy's, the parent company of Bloomingdale's, in a release.
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- Companies:
- Bloomingdale's
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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