Special Section: Pros and Cons of Outsourcing Your Fulfillment Operation

While the order fulfillment department of your cross-channel retail business isn’t the sexiest or most fun, it’s arguably one of the most important. Most customer complaints are centered around fulfillment issues, for example. And if your business has even the slightest fulfillment gaffe in today’s social media environment, it’s one tweet away from a public relations disaster.