Proper Paper Selection (507 words)
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High-end, uncoated supercalendered paper is an alternative for printed materials with lower print-quality requirements, if you carefully balance the cost-saving advantages against any product and brand image tradeoffs. These papers are generally the lowest-cost publication papers that can reliably produce four-color work. As weights of coated groundwood and supercalendered grades are similar, savings are realized in the cost of the paper itself rather than in postal or distribution expenses.
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