A Chat With May's Profile, John Doheny, CEO, Doheny's Water Warehouse

CS: What's your approach to beating the competition in your marketplace?
JD: We look at all the types of competition in our channel — retail, mass merchants, service companies, direct competitors, and so on. We try to stay focused on what we do well and do it better every day. We believe the long-term value to our brand is staying focused on the basics.