A Chat With May's Profile, John Doheny, CEO, Doheny's Water Warehouse

CS: Do you have retail stores?
JD: We have one retail outlet at our headquarters in Kenosha.

CS: How do sales breakdown by channel?
JD: Eighty-five percent of our sales are to residential customers, B-to-C, and the other 15 percent are commercial/wholesale customers, B-to-B.

CS: How did you get started in the catalog/multichannel business?
JD: The company started as a wholesale distributor of pool supplies in the Midwest market. In 1979, my dad came across a list of swimming pool homeowners and the idea of delivering pool supplies directly to homeowners’ doors via a catalog was hatched.