A Chat With May's Profile, John Doheny, CEO, Doheny's Water Warehouse - Page 2 of 17

By Joe Keenan

CS: What are your catalog's customer demographics?
JD: In-ground and above-ground pool owners and commercial pool operators.

CS: What's the primary merchandise you sell?
JD: Swimming pool supplies.

CS: How many SKUs do you offer? On average, how many SKUs are offered in the catalog?
JD: Over 4,000 total, with approximately 1,500 in any active catalog.

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Companies:
Doheny's Water Warehouse

People:
John Doheny

Places:
Kenosha, Wisconsin
Midwest

Joe Keenan Author's page Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.