A Chat With May's Profile, John Doheny, CEO, Doheny's Water Warehouse
Profile of Success, Catalog Success magazine, May 2009
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Joe Keenan
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CS: How has the recession affected Doheny’s Water Warehouse? Have you had to downgrade your projections for this year?
JD: Our original budget for 2009 was revised twice as the economy sank in the fourth quarter of 2008. Basically, we took 15 percent growth out of our plans given the uncertainty. Since the start of the year, we’ve noticed lower average orders. However, we’ve seen a nice pickup in our order counts, allowing us to stay ahead of last year overall. We feel the market share pickup is related to pool owners looking for ways to save money. We're well positioned to serve that need. We're not taking anything for granted and will continue to wish for a hot summer!
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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