A Chat With May's Profile, John Doheny, CEO, Doheny's Water Warehouse
Profile of Success, Catalog Success magazine, May 2009
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Joe Keenan
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CS: It would seem that Doheny’s Water Warehouse's business could be very seasonally driven. One, is that the case? And two, if so, what steps are taken to help drive business during the slower months of the year?
JD: Yes, we are very seasonal, doing over 50 percent of our business in two months to three months. We currently have no major offset to this. We'd like to buy a counterseasonal business with a great marketing/merchandising team that could take advantage of our infrastructure, systems, call center, nine warehouses, and other things. My biggest concern is I don’t want to distract from our core, from what we do well.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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