A Chat With March's Profile, Jason Blake, founder/president, The Pond Guy, Inc.

You could almost pull that out, and then it depends on the area of the country because some areas don't have ponds, some areas do. There's really no underlying way that we can pick these customers out. Most of our customers are obviously homeowners, they're generally almost middle-aged, they have some disposable income, they have a larger piece of property. They're putting an investment into it [their property]. Generally, people that buy their first homes, they don't have ponds.