A Chat With March's Profile, Jason Blake, founder/president, The Pond Guy, Inc.

CS: What's the company's primary demographics? How do you find these consumers?
JB: We're lucky now because our universe is so small that there's a lot of people out there for us still to try. And our buyers continue to buy. We've been most successful with the database co-ops — Abacus, NextAction. Those types of companies have been very successful for us because we've tried lists and we haven't found lists that are really that great. It's difficult to pinpoint a pond owner. You don't know. The only thing that you can hope for is you get a list with somebody with a decent amount of property, because you have to own a certain amount of property to own a pond — the larger pond and lakes that we do.