A Chat With March's Profile, Jason Blake, founder/president, The Pond Guy, Inc.

CS: Would you then consider the private-label brand to be your unique selling proposition?
JB: Absolutely. And then developing stuff that isn't even out there yet. A lot of the stuff, whether it's a different way of using the product, a different way of packaging it, presenting it … we've tried to put value with our private label so that there's some exclusivity to them. So nowadays there's a national brand and our brand. Compare the two, one's usually a little bit cheaper. Our brands aren't designed to be any cheaper. We're trying to add value to them, and they actually might be a higher price point than the national brand.