A Chat With March's Profile, Jason Blake, founder/president, The Pond Guy, Inc.

We're not a cataloger that really sells on price. We obviously try to offer a good value, but really price isn't our No. 1 goal. The fact is that if we sell those national brands, we're going to get beat up by the big companies of the world. So having our own brands and having exclusive products has really made us as profitable and successful as we are.