A Chat With March's Profile, Jason Blake, founder/president, The Pond Guy, Inc.

And over the years I've really went to … I'd say our product mix is probably close to 60 percent our own brand, 40 percent national brand. And it continues to grow larger and larger with our own brand. I really feel strongly that that's part of our success. We've really helped start to develop new products and different ways of doing things. Selling those systems has made a big difference for us. And the fact that we can satisfaction guarantee all our own products. We stand behind them, everybody knows they work — it's really helped us develop a loyal customer base.