A Chat With March's Profile, Jason Blake, founder/president, The Pond Guy, Inc.

Our competitors … one thing about the economy is that it has minimized our competitors. One of our big competitors was becoming the specialty pond shop — they were springing up everywhere. Ponds became very popular, like water gardens. Literally every garden center, every corner — and I say every but in the scheme of things it's pretty minimal. But there was a lot more than there was even five years ago. A lot of those guys are actually going out of business because they can't survive on retail alone. So that's helping our mail order business; driving more people to our Web site and mail order. So at the same time there's Web sites popping up and retail stores going away.