A Chat With March's Profile, Jason Blake, founder/president, The Pond Guy, Inc.

CS: Is there much competition in your market?
JB: We do have competition, and again, it goes back to the Internet. Before the Internet, we really had minimal competition because the catalog was an expense that people didn't want to do. Now with the Internet, anyone can sell products — eBay and everything else. And we're always educating our customers. A big challenge we have is we're trying to educate our customers the proper way to do things. There's so much information out there that they're getting educated incorrectly. Even before we get to them, they have perceptions that might not necessarily be true. So we're breaking through those barriers so they understand how our products work. That's one.