A Chat With March's Profile, Jason Blake, founder/president, The Pond Guy, Inc.

When they come to our Web site, if you're not Amazon.com and have the same feel as that, they're not as comfortable with you. We have to really compete with that as a small business.

Right now the immediate thing is the economy; that's probably everybody's thing. That's really been our big focus: What's going to happen to our customer base as the economy gets worse? We don't know because we have no history. We have to assume that it's not going to be as bad as some, but it could be bad. And we don't know what happens with that because this business is so new and there's not really any history of this business anywhere else, so we don't know what happens.