A Chat With March's Profile, Jason Blake, founder/president, The Pond Guy, Inc.

But I think in the future, again it comes back to that challenge of customers are becoming more savvy, they require way more attention, they expect more service, they expect things to be done like a Fortune 500 company no matter how big of a company you are. So we spent a lot of time developing our Web site and catalog, the same amount of time a guy that's printing a hundred million catalogs spends. We obviously don't have the same costs, circulation and printing, but we have all those some challenges. And our audience is a lot smaller and our customers expect us to be what they are.