A Chat With March's Profile, Jason Blake, founder/president, The Pond Guy, Inc.

CS: If you hadn't gotten involved in the catalog/multichannel business, what career path would you have chosen?
JB: I graduated college with a supply chain management degree; really, my big thing is marketing and manufacturing. I always liked the manufacturing side of the business, and I'm kind of excited in the fact that I'm able to do that now. I like the marketing, and I've been able to do that with the catalog forever, but now that we're actually manufacturing and building our own stuff … like this morning I was installing a new piece of equipment.