A Chat With March's Profile, Jason Blake, founder/president, The Pond Guy, Inc.

That's one thing about being in a regular business: If you were in a retail store and you had a great location, people buy from you because of your location. We don't have that benefit. They buy from us solely on our price and our service. We always give good service and we always try to give a fair price, but the Internet can really mess you up because now you have to offer the service to get their business, but then they want you to match the price also. There's that fine line between the two. It can erode your margins real quick.