A Chat With March's Profile, Jason Blake, founder/president, The Pond Guy, Inc.

So now we've become a company that started with price not being our motivation for our customers — it's forcing us to be more conscious with our prices. We have to be careful how we operate our business. If you have comparable products and there's someone else cheaper without the overhead or the satisfaction guarantees or the expertise or expenses that we go through to make sure our customers have a good experience, you fight that every day. Now, these people go in and out of business every day, but they disrupt while they're doing it.